Apple’s holiday ad via @gruber : https://t.co/ke7SqHKv9J #nicelyDone #promoForVideoRotateTools — Kathy E Gill (@kegill) December 17, 2013 I almost added #kleenex to that tweet. I probably should have. Without revealing the plot twist in the 90-second clip, I’ll simply say that I thought it was an effective reframing that makes the title, “Misunderstood,” resonate.
