Apple’s holiday ad via @gruber : https://t.co/ke7SqHKv9J #nicelyDone #promoForVideoRotateTools
— Kathy E Gill (@kegill) December 17, 2013
I almost added #kleenex to that tweet. I probably should have.
Without revealing the plot twist in the 90-second clip, I'll simply say that I thought it was an effective reframing that makes the title, "Misunderstood," resonate.
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Canadian budget airline WestJet took the concept of Random Acts of Kindness to a new high this week.
After setting up a Santa-cam in two Canadian airports, WestJet surprised 250 travellers with their requests when they landed in Calgary a few hours later. The dreaded baggage carousel was, instead, a pipeline from Santa, delivering wrapped packages down the chute.
Cameras, of course, were on hand to record the event, which the company began planning in August.
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These aren't "how to's" per se but they are each an example of effective interview skills on the part of the television expert: Sen. Elizabeth Warren on CNBC and author Dr. Reza Aslan on FOX.
Why do I think they merit watching?
1. Both subjects are incredibly well-prepared.
By this I mean that they know their topics upside-down and inside-out. They are intimately familiar with facts and nuances. They are, in a phrase, subject matter experts, but SMEs who can speak in lay terms.
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