Online Video: Calling Apple A Market Leader Is An Understatement

The headlines from two days ago trumpeted Wal-Mart's success in buying Vudu but the real story is that Apple holds two-thirds of the online movie market, based on revenue. The dollar amounts are, umm, less than stellar, however. According to IHS Screen Digest Media Research (press release), Apple's iTunes store had captured 65.8 percent of consumer spending for electronic movie sales and Internet video on demand (iVOD) during the first half of 2011. …continue reading →

VideoNuze Shares Starz Media Consumption Data

A fall 2008 survey of 5,500 U.S. Internet users suggests that almost two-thirds (62%) watch "online video" each week, making online video more popular than time-shifted television (38%). However, almost half  (47%) who watch online video choose "short-form" video, so it's not fair for my brain to compare that consumption pattern  with DVRs. Only 15 percent watch "long-form" video online; 14 percent watch both. And it sounds like Starz is using a more encompassing definition of "online" than mine. Theirs appears to be everything that is not TV, which includes iPods, xBox, PS2 and Netflix streaming -- as well as Current.tv and Hulu. So this universe is much larger than YouTube or GoogleVideo. …continue reading →

The Future of Online Video

In ten years, we believe that online video broadcasting will be the most ubiquitous and accessible form of communication. So sayeth Chad Hurley, CEO and co-founder of YouTube, in a post on the official Google blog this morning. (tip) IF bandwidth gets better (ie, faster and available to more people, ideally with choice) AND network neutrality rules (in other words, your Internet pipe is treated by regulators like your telephone line) ... then I think Hurley's projection makes sense, at least regarding "the television." The jury remains out, IMO, on having video communication supplant text in terms of ubiquity and accessibility. It's a lot faster for me to type this than to record it, edit out the rough spots (or not), and post it. It's much faster for you to read it than it is for you to hear it.continue reading →