Categories
Design

Dear Netflix: please make your UI easier to use

Netflix is now available in 41 countries and its subscriber base grew by approximately one-third from third quarter 2012 to third quarter 2013. It has demonstrated creative chops with House of Cards (first Emmy for an online-only TV show) and Orange is the New Black (highly acclaimed). But to add new customers — and retain its […]

Categories
Design Marketing Web/Tech

Five Clicks To Get To A Download Is At Least Four Too Many

Listen up, marketing folks. Tell your developers you need bookmarkable URLs so that when a customer clicks on a link, she can go straight to the product. If it’s not in the functional spec, it’s not going to happen. Here’s a tale from Microsoft. I needed to install Microsoft Remote Desktop, so that was the […]

Categories
Design Media

News Orgs, Listen Up: Make It EASY To Contact You!

This design critique will probably come out sounding like a rant, but it drives me crazy to see news organizations shooting themselves in the foot. I’m reminded of the Molly Ivins quote from 2006: I don’t so much mind that newspapers are dying — it’s watching them commit suicide that pisses me off. Well, I […]