Five Clicks To Get To A Download Is At Least Four Too Many

Listen up, marketing folks. Tell your developers you need bookmarkable URLs so that when a customer clicks on a link, she can go straight to the product. If it's not in the functional spec, it's not going to happen. search resultsHere's a tale from Microsoft. I needed to install Microsoft Remote Desktop, so that was the query I typed into my search bar. And the software was the first search result. The product page had a download button prominently displayed. Yeah! …continue reading →

NBC Sports #Fail

I know, that's a provocative headline. (And Olympics fans are probably laughing.) I'm am regularly driven insane by email marketing that is written by people who remain clueless, even though by Internet standards this industry is incredibly mature. An email featuring NBC Sports just happened to be my tipping point. NBC Sports fail is related to website user experience; the United States Equestrian Federation is responsible for the email marketing fail.…continue reading →

Interface Ugliness

The Hill Screenshot
Forget, for a moment, that the design of the above-the-fold portion of this website is ugly as sin, crowded with ads and "junk" (hat tip, Edward Tufte). Look at the ad, sitting front and center! It's blocking the copy -- the only reason we've come to this page. Yes, I know that lots of publishers are doing this these days. That doesn't make it right -- it makes it intrusive, in the same manner as television ads. And people like these just as little as they like TV ads (in general, Super Bowl excepted!). …continue reading →