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TrueTwit for spam control?

I was setting up a new Twitter account for a client and got my first ever TrueTwit validation email. Here’s what the site says about its service: By signing up now for TrueTwit Basic, all of your new followers are sent a validation request via direct message. If your follower successfully completes the CAPTCHA (or is […]

social media

Social media tips and reminders from #WLW14

What happens when Hubspot pulls together representatives of Facebook, LinkedIn and Twitter with the goal of holding the world’s largest webinar? For the answer, see the Storify below. But I have three points for webinar organizations/presenters: Acknowledge where you’re providing  basic info for level-setting or background. Let us know that you know the info is […]

CNN Tweet

Make it stop! End click-bait headlines now

Updated 24 January 2014: Got Chrome? Then check out Downworthy: a hyperbolic headline project. The tweet showed up in one of my journalism groups. 14-year-old girl stabbed her little sister 40 times, police say. The reason why will shock you. — CNN Breaking News (@cnnbrk) January 23, 2014   Most were appalled. Click-bait: a […]

Twitter bird partially muzzled

Twitter Rules: a block isn’t the same as unfriending on Facebook

UPDATED Dec 13, 2013: Twitter reversed itself late Thursday night, in response to a (in my opinion extremely hyperbolic) hashtag campaign: #restoretheblock. The real news: “users will once again be able to tell that they’ve been blocked.” However, media piled on, with predictably erroneous headlines (predictable, since headlines were erroneous before the rollback, too): AFP: […]


Christmas cheer, Canadian (marketing) style

Canadian budget airline WestJet took the concept of Random Acts of Kindness to a new high this week. After setting up a Santa-cam in two Canadian airports, WestJet surprised 250 travellers with their requests when they landed in Calgary a few hours later. The dreaded baggage carousel was, instead, a pipeline from Santa, delivering wrapped packages down […]