Tips for designing a campaign door hanger

I’ve spent so much of my life the past 20 years doing digital stuff that I’ve neglected print. And now I’m tasked with designing a door hanger! Here’s everything you need to know about designing a door hanger. Let someone else learn from my research!


How do you make headlines click friendly (and avoid link bait)?

If you want more people to read your online stuff (who doesn’t?), you’ve got a needle in the haystack problem. Good headlines can turn that needle into a golden goose, bringing traffic in the short- and long-term. Here’s how to write great headlines that won’t make your readers feel like you’re all sizzle, no steak.* […]


Doing Cable News Interviews Well

These aren’t “how to’s” per se but they are each an example of effective interview skills on the part of the television expert: Sen. Elizabeth Warren on CNBC and author Dr. Reza Aslan on FOX. Why do I think they merit watching? 1. Both subjects are incredibly well-prepared. By this I mean that they know […]