press release Archives - WiredPen

PR In The Age Of Twitter

Posted on 14 September 2010
/Under Marketing, Social Networks
/With 1 Comment

AdAge sparked a flurry on Twitter Monday with a juicy essay, RIP, the Press Release (1906-2010) -- and Long Live the Tweet, by @SimonDumenco. [caption id="attachment_3985" align="alignnone" width="604" caption="Tweetmeme Captures The Retweets"]

tweetmeme-adage

[/caption] The flurry featured a lot of straight retweets, a few "huhs?" and at least three rebuttals. Mine was one of them: …continue reading →

Not So Fast, AdAge: “RIP, the Press Release (1906-2010)”

Posted on 13 September 2010
/Under Marketing, Media
/With 8 Comments

:: Followup : PR In The Age Of Twitter :: Update: Ragan Communications Has Republished This Essay

Dear @SimonDumenco: What a great whoosh of hot air to jumpstart this cool, gray, damp Seattle Monday!

[The] news media has a nifty new way of "reporting" entertainment news: regurgitating celebrity tweets. It wasn't that long ago that a celebrity with something "important" to put out there, like an apology, would automatically say it through a tightly controlled protocol, like a set of engineered sound bites delivered via a well-staged interview. Now 140 characters or fewer suffices.

…continue reading →