AdAge sparked a flurry on Twitter Monday with a juicy essay, RIP, the Press Release (1906-2010) — and Long Live the Tweet, by @SimonDumenco. The flurry featured a lot of straight retweets, a few “huhs?” and at least three rebuttals. Mine was one of them:
:: Followup : PR In The Age Of Twitter :: Update: Ragan Communications Has Republished This Essay Dear @SimonDumenco: What a great whoosh of hot air to jumpstart this cool, gray, damp Seattle Monday! [The] news media has a nifty new way of “reporting” entertainment news: regurgitating celebrity tweets. It wasn’t that long ago that […]