Challenging PR Folks

Giovanni Rodriguez, Eastwick Communications, emphasizes social computing in his keynote remarks at the Puget Sound PRSA seminar on Integrating Web Communications in PR Campaigns. PR is not dead, but is going through a metamorphosis. "Many of us are helping our clients (for the first time) to relate to the public." The tools for this interaction (wiki, blogs) are easy to use. But what are the rules? Giovanni impled that Wal-Mart's use (some say co-option) of the blogosphere conflicted with social rules of the digital world. One key point: the digital world is "more open, inclusive and efficient" because of the nature of zeros-and-ones. "Ignore this at our peril." Ten short rules: …continue reading →

New PR Wiki

After finding BlogHer, I discovered a speaker's wiki. From there, I stumbled onto The New PR Wiki, which is a three-month old project that seeks to be "a collaboration tool for PR professionals and people interested in the practice of public relations." Wikidom seems to have gone mainstream now that it's WYSIWYG!continue reading →

Blogs brief Longhorn developers

Using the community-building powers of blogs, Microsoft employees provide development insights into Longhorn, long before the month-end developers conference in Los Angeles. According to Like a developer's version of "Where's Waldo," careful readers of Longhorn-focused and PDC-themed blogs (even "official" sites in Microsoft's own PDC Web pages) can find leaks and juicy tidbits about the builds they will see for Longhorn. The same is true for Visual Studio, code-named Whidbey, and Microsoft's database application, SQL Server, code-named Yukon. Are these "organic" or company-enduced? (Much the same question can be asked about the GI letters-to-the-editor that flooded newspapers this past week.) Does it matter? (I say "yes.") Recent news about Longhorn: InfoWorld; Business Standard (India).continue reading →