Not So Fast, AdAge: “RIP, the Press Release (1906-2010)”

Dear  @SimonDumenco: What a great whoosh of hot air to jumpstart this cool, gray, damp Seattle Monday!
[The] news media has a nifty new way of "reporting" entertainment news: regurgitating celebrity tweets. It wasn't that long ago that a celebrity with something "important" to put out there, like an apology, would automatically say it through a tightly controlled protocol, like a set of engineered sound bites delivered via a well-staged interview. Now 140 characters or fewer suffices.
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