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Marketing

Why People Dislike Direct eMail Adverts: A Mini-Case Study

Just got an email from Northwest Airlines. Given that they are part of an industry “hurting” economically, the inanity of this email campaign is even more infuriating than usual. The marketing campaign promises really low fares on “select” days — as low as $49 each way, round trip. There is an enticing “Holiday Sale” link […]