It’s hard for me to grasp that in 2013 we still need to talk about “click here” as a hyperlink. (Just say No!) Look at this promotional email from Top Food & Drug:
[updated] This is bigger than your garden-variety broken navigation. First, I conducted a Google search for “verizon cellphone plans.” The number one hit on Google took me straight to the plans page (an SEO win):
There are many (many!) reasons not to use “click here” as your hyperlink text inside the body of a piece of content. One that you probably haven’t considered is what happens when the link rots.