Categories Design Crafting effective error messages (cute is not enough!) Post author By Kathy E. Gill Post date 14 May 2015 2 Comments on Crafting effective error messages (cute is not enough!) I encountered this 404 page after following a link in a blog post (only a day old). Either the referring URL was wrong or the backend (not WordPress, apparently) didn’t have the information on the new URL in its database. Tags error messages, UX