NBC Sports #Fail

I know, that's a provocative headline. (And Olympics fans are probably laughing.) I'm am regularly driven insane by email marketing that is written by people who remain clueless, even though by Internet standards this industry is incredibly mature. An email featuring NBC Sports just happened to be my tipping point. NBC Sports fail is related to website user experience; the United States Equestrian Federation is responsible for the email marketing fail.…continue reading →

Why People Dislike Direct eMail Adverts: A Mini-Case Study

NWA promo - screen shot in Gmail
Just got an email from Northwest Airlines. Given that they are part of an industry "hurting" economically, the inanity of this email campaign is even more infuriating than usual. The marketing campaign promises really low fares on "select" days -- as low as $49 each way, round trip. There is an enticing "Holiday Sale" link and the promise to learn "complete details" if you'll just click the NWA.com link in the mail. So I clicked... …continue reading →