How can businesses tap into the collective wisdom of the crowd? Don Tapscott and Anthony Williams explored mass collaboration in Wikinomics as well as Macrowikinomics. Josh Bernoff and Charlene Li focused on how digital social technologies facilitate consumer-corporate collaboration in their book, Groundswell: Winning in World Transformed by Social Technologies. A undated research paper (2011?) from […]
Tag: crowdsourcing
There’s a widespread clamor for crowdsourced documentation at the polls this election: the NY Times “polling place photo project” … the PBS/YouTube “Video Your Vote” campaign … and the techPresident Twitter #VoteReport. Each project relies on the distributed network of connected and engaged voters. Not one of these efforts would have been feasible in 2004 […]