Boston Business Journal (no by-line) opines that business blogs are “dying off” and then proceeds to provide a few anecdotes based on Boston-area corporate blogs. What the BizJournal — and maybe some corporations — fail to understand is that you can’t just “add a blog” to your website and expect miracles of any sort: community, […]
The four corporate reps provided very diverse examples of how major organizations are integrating new media into their corporate communication strategies. Nancy Blanton, Port of Seattle, explained some of the process behind the Port’s new website design (yeah! personas!). The focus shifted from the organization to its audiences. One result is a real-time flight info […]
Yet another sign that blogs have moved mainsteam. On Tuesday, Microsoft launched Channel 9, a blog designed to improve communication between inhouse engineers and external developers. Bill Hill’s monologue on Homo Sapiens 1.0 is both entertaining and on target. But I’m not sure I’m ready for video blog entries. Not surprisingly, the site does not […]