Niche publishing

Steve Rubel and I had coffee while I was in NY last week, and we talked about the importance of blogs for corporate communications. This week he's exploring the idea that micropublishing might be attractive to journalists who are tired of media consolidation. Given that many of the top blogs -- as measured by Technorati et al -- are being written by journalists, this isn't a crazy idea.continue reading →

Microsoft launches blog

Yet another sign that blogs have moved mainsteam. On Tuesday, Microsoft launched Channel 9, a blog designed to improve communication between inhouse engineers and external developers. Bill Hill's monologue on Homo Sapiens 1.0 is both entertaining and on target. But I'm not sure I'm ready for video blog entries. Not surprisingly, the site does not look the same on MSIE and Mozilla. And I'm not sure why I had to approve three Microsoft downloads for Windows Media Player to provide only sound for Mozilla -- but no downloads for MSIE and the video worked. Color me cynical, but the doctrine sounds suspicously like a knock-off of The Cluetrain Manifesto. Links: cNet (6 Apr)continue reading →