Today’s Utility: SendThisFile

SendThisFile frees individuals (free) and enterprises ($) from painful email attachments. SMTP (email protocol) wasn't written with PPT and PDFs in mind, plus, attachments quickly lard up our inboxes! After you set up your account (painlessly, I might add), you use a webform to upload your files to the STF server. STF sends an email to your designated recipients with a link to the file in the body of the mail. Links to files in free accounts are subject to expiration, as they have a lower priority than paid accounts. (Doh!) Check it out!continue reading →

A Challenge For Marketing

Sam Lawrence throws down the gauntlet to marketing folks today in a blog post entitled "Stop guarding your precious brand." Here's what I wrote in a comment (with a typo corrected!):Hi, Sam, this is a slightly different frame on the concept of user-centered design ... which is the core of what makes a product or a website **work**. Period! On one level, control also reflects fear, I think. (Hey, I just saw the Dalai Lama today. His message: need to remove fear, doubt and suspicion to make way for compassion.) Marketing (and advertising) uses fear-uncertainty-doubt as weapons against the unsuspecting (or unsophisticated). That's the absolute opposite of engagement and conversation.Control can also mean "fear of losing one's job." It's closely aligned, in this meaning, with preserving position (esp. common with middle managers whose jobs have been to control the flow of information w/in an organization). But it, too, is the…continue reading →

The “Social” News Release

Mark Glaser explores the evolving press release, highlighting agencies and organizations that are experimenting with an old information artifact. Replace fluff with facts, provide prominent contact info, include links to related material (audio, video, social bookmarking sites), distribute with RSS feeds (that is, make them well-organized web pages, not html mail) and allow comments. Mark also provides a good resource list for PR folks ... and educators. It's our job to help students learn how to critically evaluate material like this, especially since they can be at the top of search results. Tip via Twitter.continue reading →