Categories
Marketing

How do you make headlines click friendly (and avoid link bait)?

If you want more people to read your online stuff (who doesn’t?), you’ve got a needle in the haystack problem. Good headlines can turn that needle into a golden goose, bringing traffic in the short- and long-term. Here’s how to write great headlines that won’t make your readers feel like you’re all sizzle, no steak.* […]

Categories
Design Marketing Web/Tech

Five Clicks To Get To A Download Is At Least Four Too Many

Listen up, marketing folks. Tell your developers you need bookmarkable URLs so that when a customer clicks on a link, she can go straight to the product. If it’s not in the functional spec, it’s not going to happen. Here’s a tale from Microsoft. I needed to install Microsoft Remote Desktop, so that was the […]

Categories
Design Marketing

Attention Marketing Folks: We Do Look For The Fine Print

My other half is job looking, so I’ve been helping out. Somehow (LinkedIn?) I found IvyExec. I completed the registration process: But what did I see after I clicked “activate your free trial”?