Upworthy has infected traditional media. In January, the New Yorker explained: The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You: Positivity and arousal go a long way toward explaining the success of Web sites like Upworthy, which started in 2012 and is known for using headlines designed to make you laugh, […]
Apple’s holiday ad via @gruber : https://t.co/ke7SqHKv9J #nicelyDone #promoForVideoRotateTools — Kathy E Gill (@kegill) December 17, 2013 I almost added #kleenex to that tweet. I probably should have. Without revealing the plot twist in the 90-second clip, I’ll simply say that I thought it was an effective reframing that makes the title, “Misunderstood,” resonate.
Canadian budget airline WestJet took the concept of Random Acts of Kindness to a new high this week. After setting up a Santa-cam in two Canadian airports, WestJet surprised 250 travellers with their requests when they landed in Calgary a few hours later. The dreaded baggage carousel was, instead, a pipeline from Santa, delivering wrapped packages down […]