Yes, Virginia, designers still need to worry about “click cost”

Once upon a time, information architects and web designers fretted about "click cost" because the "cost" was both tangible and emotional: time and frustration. "Click cost" is not the "pay per click" or "cost per click" associated with ad buys. "Click cost" represents the time involved for a page to load or the cognitive effort that follows after someone clicks on a link. …continue reading →