Study: 40% of iPad owners have Kindles, too

Despite stereotypes, almost half of iPad owners also have a Kindle at the same time, JPMorgan found in a new study. About 40 percent have Amazon's e-reader, and another 23 percent still plan to buy one in the next year. Only 23 percent have no plans, and 14 percent didn't know what a Kindle was.via electronista.com Why is the fact that about half of iPad owners also have a Kindle a big deal? Early adopters buy early. Early technology adopters buy the latest shiny piece of tech. That's what they do! (The challenge is getting normal people interested, people who need a reason other than shiny and new to open their wallets.) What's intriguing to me is that a quarter of the folks who bought an iPad first say that they now plan to add a Kindle. Now that's interesting. It suggests a growing comfort with reading books, magazines and…continue reading →