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From patent medicine to global conglomerate

That first glass of Coca-Cola was served in Atlanta in 1886.

It was “the golden age of American patent medicines … the promise of easy health in a bottle.”

In Atlanta, Georgia, pharmacist John Pemberton brewed a syrup he called Coca-Cola. It was was billed as a “cure [for] all nervous afflictions—Sick Headache, Neuralgia, Hysteria, Melancholy, Etc. …” On 08 May 8 1886,  Jacob’s Pharmacy mixed the syrup with soda water and sold it for a nickel a glass. (That would be about $2.00 in today’s dollars.)

During the first year the beverage was on the market, Pemberton sold about nine glasses a day. The product name was coined by Pemberton’s bookkeeper, Frank Robinson, whose elegant penmanship is responsible for the company’s flourish-filled logo, which began to appear in Atlanta newspaper ads as well as on pharmacy awnings.

Pemberton died two years later; another Atlanta pharmacist, Asa Griggs Candler, bought Coca-Cola for $2,300 (less than $150,000 today) over a three year period. Under Candler’s leadership, the health tonic would become one the world’s best known brands.

In 1894, Coca-Cola opened its first production plant outside of Georgia in Dallas. As an aside, Dr. Pepper had been born in Waco, Texas in 1885.

By 1940, Coca-Cola sold its soda water, bottled in distinctive glass, in 40 countries. As of May 2022, the Coca-Cola Company was valued at $281 billion.

#scitech, #society (109/365)
📷 Flickr
Daily posts, 2022-2023

 

By Kathy E. Gill

Digital evangelist, speaker, writer, educator. Transplanted Southerner; teach newbies to ride motorcycles! @kegill

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