How do you make headlines click friendly (and avoid link bait)?

If you want more people to read your online stuff (who doesn’t?), you’ve got a needle in the haystack problem. Good headlines can turn that needle into a golden goose, bringing traffic in the short- and long-term. Here’s how to write great headlines that won’t make your readers feel like you’re all sizzle, no steak.*

You Suck at Headlines (and So Do I), So How Do You Fix That? (via Repost)

If your headline is bad and you bury the lede in the eighth paragraph, your content won’t get read. Here’s how not to suck at writing headlines. An increasing amount of content site traffic comes from social media, particularly Facebook and Twitter…

* How’s that for serious metaphor mixing? And if the term is unfamiliar: link bait is a derogatory epitaph directed at headlines that promise the moon and deliver practically nothing — or at least nothing resembling the promise. Think of it as a tease on steroids.

You’ve probably embedded videos, but you may not have ever embedded an HTML story. This is my first experiment with RePost, which seems like a win-win for publishers who would like their content shared, but with credit. And there’s a widget. More about RePost:

By Kathy E. Gill

Digital evangelist, speaker, writer, educator. Transplanted Southerner; teach newbies to ride motorcycles! @kegill

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