I just booked a car on Hertz. I’m a GoldClub person, have been for decades. This means that Hertz knows where I live.
I got a promo/suggestion to enroll to use Hertz’s alternative to ZipCar (“on demand“). When I clicked “enroll”, Hertz delivered a reservation form not an enrollment form.
I clicked on the ‘show me all locations’ link …. here’s that map. Notice that there is NO icon for Washington!
The icons don’t represent the state but a specific location. (No idea what the relative sizes mean.) The number of locations is so meager as to make any promotion annoying when blasted indiscriminately.
This is a poster-child example of how corporations fail to use information that they have about you when talking to you. (Remember, I was logged in!)
And I never did see the “enroll” form.
PS: After I wrote this, I found where Hertz says that there IS a location in Tacoma … but I was never able to find a time when there was a car available for pickup.