Tech & society

Super Bowl 2013 : Fritos Still Using UGC Ads

Back in 2007, Fritos (Pepsi) made a splash with its Super Bowl ads, produced in a user-generated content contest. The contest found a home on Facebook. Here are the five finalists (and the ads that made a national debut this evening). Updated with the two that aired. (My favorite: #5)

1. Express Checkout

2.  Fashionista Daddy – Winner!

3. Fetch

4. Goat For Sale – Winner!

5. Road Chip

By Kathy E. Gill

Digital evangelist, speaker, writer, educator. Transplanted Southerner; teach newbies to ride motorcycles! @kegill

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