Thinking About Twitter Best Practices

Our Twitter class developed this matrix for thinking about best practices:

  1. Listen
  2. Understand
  3. Act
  4. Evolve

Listen is analogous to “crawl before running.”

Understand the culture of the medium:
* Don’t sell, at least not all the time
* Avoid spamming (this is a contest warning!)
* It’s a personal space, “real” and “conversational”
* It’s transparent

Act includes the following:
* respond to new followers
* understand Twitter etiquette (@, RT, #)
* follower policy (develop one)
* learn from others (listen)

Evolve … means you should be constantly thinking about your communication strategy and the needs of your followers. Integrate Twitter into your communications mix; use metrics to track your progress.

We may have numbered these, but they are, in fact, iterative.

Notes for panel discussion at the Comcast/SMCSeattle Voluntweetup.

By Kathy E. Gill

Digital evangelist, speaker, writer, educator. Transplanted Southerner; teach newbies to ride motorcycles! @kegill

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