Presentation from today’s talk at the Seattle chapter of the Society for Marketing Professional Services:
From Slideshare:
Links and Notes:
Blogging Software
- Blogger.com – hosted service, freemium
- Typepad.com – hosted service, paid
- WordPress.com – hosted service, freemium
- WordPress.org – software to download and install on your own servers
Blogging/Social Media Policies
- Blogging policy examples (2004)
- Blogging and social media policy example (nd)
- Corporate blogging rules (2005)
- A Guide To Corporate Blogging (2008)
- Harvard Law School blogging policy (terms of use)
- IBM Policy
- IBM Case Study
- Intel Policy
- Social Media Policy Examples (2009)
- US Navy & Marines – policy on social media use
Read/Watch
- Books: Clay Shirky, Here Comes Everybody; Charlene Li and Josh Bernoff , Groundswell; Don Tapscott, Wikinomics; Christopher Locke et al, The Cluetrain Manifesto
- Bloggers/Journalists: Howard Rheingold and Jay Rosen
- Blogs: TheReadWriteWeb, MarketingProfs.com
- Videos: RSS (et al) In Plain English
- Video: A Fair(y) Use Tale (copyright)
- Video: EPIC2015
- Slides: Social Media Academy Webinar
Other “Must Reads”
- Corporate Blogs and Tweets Must Keep SEC In Mind (2009)
- How the 3Rs empower Telstra staff online
- The Obama Campaign’s Use of Social Media (Edelman analysis – pdf)
- Seven Leading Corporate Social Media Evangelists (2008)
One reply on “Unraveling The Social Web”
Thanks Kathy! I really enjoyed the WSJ article on corporate blogging.