Convergence Economics

Print Model Shifting

Last month, the Christian Science Monitor announced that in April 2009 it would transition from a five-day-a-week daily to a weekly. The 100-year-old publication plan to expand from a 20-page daily (delivered by USPS) to a 44-page weekly that still feels “newspaper-y.” Concurrently, The Monitor is shooting for 25 million page views a month, a five-fold increase in its web traffic.

This week, Ziff-Davis announced that PC World will print its last magazine in January. Thereafter, it will be an online publication only. Reportedly the PCMag Digital Network has seven million unique visitors a month and “reaches in excess of 10 times the circulation of the print publication.”

By Kathy E. Gill

Digital evangelist, speaker, writer, educator. Transplanted Southerner; teach newbies to ride motorcycles! @kegill

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