Convergence Marketing Media

CNN Sending Viewers To The Web During Commericals?

Will Richmond reports that Thursday night, CNN’s Anderson Cooper was promoting webcasts that ran during AC360’s commercial breaks. As Richmond notes, what will the advertisers think?

At a time when advertiser relationships are more tenuous than ever due to the rise of DVRs, VOD and broadband, the last thing a network should be doing is undermining their value proposition any further.

By Kathy E. Gill

Digital evangelist, speaker, writer, educator. Transplanted Southerner; teach newbies to ride motorcycles! @kegill

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