Marketing Social Networks

Conducting Polls on Twitter

Marketing exec Chris Winfield (Let’s Get Social @ SearchEngineLand) explains how Twitter can help marketers … and he did his research by conducting a Twitter poll.

I, on the other hand, wrote this post after commenting on Chris’ column! In the process, I learned a little about Sphinn (not much, need to dig some more).

Like polls on LinkedIn (or any other social media site), the odds of getting responses increase with the size of your social network. However, there are ways that you can increase the probability of a reply. You can add the hashtag #poll or #twitterpoll to a post; the hash groups tweets, makes them easy for people to find. Or you can turn to an external aide; for example, PollDaddy has a Twitter poll feature.

More good stuff if you’re still trying to figure out how to use Twitter: Paul Bradshaw just wrote a post about how journalists are using (can use) Twitter. Of course, as I wrote earlier this month, I’m working on Twitter genres (another way to analyze how people are using the tool).

By Kathy E. Gill

Digital evangelist, speaker, writer, educator. Transplanted Southerner; teach newbies to ride motorcycles! @kegill

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