PQ Media believes that “non-traditional” advertising expenditures in 18 “emerging” markets will reach $160.8 billion in 2012. The category includes “online videos, store-based TV screens, sponsored events, TV and movie product placements, cellphones, video games and digital video recorders.”
According to their research, the category “online search’ will grown to $26.1 billion and “e-direct marketing” to $22.1 billion. But the big growth area, is rich media, which they predict will almost quadruple to $12.2 billion.
