Convergence Media

Ad Dollars Continue Online Shift

PQ Media believes that “non-traditional” advertising expenditures in 18 “emerging” markets will reach $160.8 billion in 2012. The category includes “online videos, store-based TV screens, sponsored events, TV and movie product placements, cellphones, video games and digital video recorders.”

According to their research, the category “online search’ will grown to $26.1 billion and “e-direct marketing” to $22.1 billion. But the big growth area, is rich media, which they predict will almost quadruple to $12.2 billion.

By Kathy E. Gill

Digital evangelist, speaker, writer, educator. Transplanted Southerner; teach newbies to ride motorcycles! @kegill

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.