Boston Business Journal (no by-line) opines that business blogs are “dying off” and then proceeds to provide a few anecdotes based on Boston-area corporate blogs.
What the BizJournal — and maybe some corporations — fail to understand is that you can’t just “add a blog” to your website and expect miracles of any sort: community, conversation, transparency. Social media aren’t an “add on.” Either they fit in a corporate culture or they don’t — which isn’t to say that corporate culture can’t be changed. (How’s that for a lot of double negatives!)
The article also ignores the use of social media inside organizations and the less “formal” perhaps employee blog. Looks one of those “this is the story we want you to write” kind of assignments.