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Convergence Media

Apple Wants To Rent Movies

The Financial Times reports that Apple is negotiating with Hollywood to rent movies online; the company current sells movies for purchase and download. This would put Apple in competition (of sorts) with Netflix, which provides instant viewing of movies if you own a PC; Amazon, which also provides instant viewing of movies with its Unbox store if you own a PC or Tivo; and Microsoft xBox Live. Apparently Macs, Linux and RePlayTV folks need not apply.

The FT continues:

A film would cost $2.99 for a 30-day rental. Its digital rights-management software would allow films to be moved from a computer to at least one other device such as the video iPod or iPhone. The software would prevent movies being copied.

By Kathy E. Gill

Digital evangelist, speaker, writer, educator. Transplanted Southerner; teach newbies to ride motorcycles! @kegill

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