Online demographics are changing — and lots (about a third of the audience) of 40-somethings are trotting around MySpace, YouTube and the like, according to the SF Chronicle. Among the surprises, based on September data from Nielsen NetRatings, is the percentage of under-35s listening to NPR podcasts… 54 percent, compared with 25 percent of its traditional audience. (tip)
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Online Demos Break Stereotype
