BBC Expands Website Interactivity

The BBC has announced plans to engage in the Web 2.0 community of consumer-generated content, which he calls a second digital wave.

I believe that this second digital wave will turn out to
be far more disruptive than the first, that it will be fundamentally
disruptive, and that the foundations on which much of traditional media
is built may be swept away entirely…

[It is characterized by all] media – sound, picture, text – available on all devices, all the time.  Searchable, movable, share-able… [and] People will also be able to make and distribute pretty much anything they want to…

For broadcasters, the digital revolution can be summed up in four words:  audiences have a choice.

By Kathy E. Gill

Digital evangelist, speaker, writer, educator. Transplanted Southerner; teach newbies to ride motorcycles! @kegill

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