Convergence Media

The Web Challenges TV?

Forrester Research reports that video traffic is doubling on average every six to eight
months on web sites that offer sight, sound and motion, according to USA Today. Next month, AOL will take on E! with a celebrity series of “video-on-demand stories about Paris Hilton, Tom Cruise and other stars.” AOL also has two original reality series: The Biz and Project Freshman.

World Wrestling Entertainment (WWE) has moved two long-running shows — WWEHeat and WWEVelocity from cable TV to Last month, due to Hurricane Katrina coverage, WWE moved Friday Night SmackDown to the web. They expected about 250,000 viewers; with no promotion, it pulled 500,000.

As a promotion, Google presented the pilot episode of UPN’s Everybody Hates Chris on its Google Video project. Former ABC programming chief Lloyd Braun is at Yahoo! and charged with developing original programming; the first effort is Kevin Sitesin the Hot Zone.

The credit for this development goes to high-speed internet access. As a result, Forrester is projecting that online advertising will double by 2010.

This could give new meaning to “hundreds of channels but nothing worth watching.”

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By Kathy E. Gill

Digital evangelist, speaker, writer, educator. Transplanted Southerner; teach newbies to ride motorcycles! @kegill

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