Adobe Buys Macromedia

And the consolidation continues. Some of us remember the Aldus days …. when Adobe meant "type." Today,
Adobe announced it is buying Macromedia (which had already consumed Allaire, the originators of Homesite and Cold Fusion). The all-stock transaction is valued at approximately $3.4 billion.

Those of us who use the products regularly must be thinking, "which interface is going to win?" I use Photoshop with Dreamweaver, because my "ties" to Adobe (and its interface) go back to the late 80s and Pagemaker. I joined the Macromedia world only (and primarily on my PC, BBEdit rules on the Mac) because they bought Allaire. I’ve never been able to figure out (and then remember) the interface for Fireworks.

What happens when there is no "competition" to speak of in an application space? Just look at Office for one possible scenario. :-/

I suppose there is always the (remote) possibility that DOJ will rule against the proposal on anti-trust measures. But I won’t hold my breath.

By Kathy E. Gill

Digital evangelist, speaker, writer, educator. Transplanted Southerner; teach newbies to ride motorcycles! @kegill

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