Niche publishing

Steve Rubel and I had coffee while I was in NY last week, and we talked about the importance of blogs for corporate communications. This week he’s exploring the idea that micropublishing might be attractive to journalists who are tired of media consolidation. Given that many of the top blogs — as measured by Technorati et al — are being written by journalists, this isn’t a crazy idea.

By Kathy E. Gill

Digital evangelist, speaker, writer, educator. Transplanted Southerner; teach newbies to ride motorcycles! @kegill

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