Personal Technology

Net Buzz

How to create buzz in a networked world? Fast Company spotlights BzzAgent, which implements eRoots campaigns for a variety of products.

They’ve buzzed products as diverse as Estee Lauder facial masks, Lee jeans, Rock Bottom Restaurants, and a book by Fast Company columnist Seth Godin.

However, no cash changes hands although network members do get to keep the new products that they promote.

By Kathy E. Gill

Digital evangelist, speaker, writer, educator. Transplanted Southerner; teach newbies to ride motorcycles! @kegill

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