Emotional power

We know that images convey emotion in a manner “plain text” cannot. Rumsfeld said as much after seeing the pictures from Abu Ghraib. I’m not going into the psychology of that assertion — just trust me.

The power of digital media is that anyone can now easily replay scenes or words that appear far more damning in multimedia than they do in plain text.

MediMatters has combined these two truths, producing a commercial that showcases Rush Limbaugh’s attempt to downplay last week’s events. The importance of this effort hit home with the closing voice-over: Limbaugh is the most-listened to political commentator in the United States.

A Web-enabled format also means that anyone anywhere can see this commercial at anytime — not just folks who happen to be both in the Washington DC market and “tuned in” to the right news show at the right time.

Thanks, Kevin Drum.

By Kathy E. Gill

Digital evangelist, speaker, writer, educator. Transplanted Southerner; teach newbies to ride motorcycles! @kegill

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