Using the community-building powers of blogs, Microsoft employees provide development insights into Longhorn, long before the month-end developers conference in Los Angeles.
According to Internet.com:
Like a developer’s version of “Where’s Waldo,” careful readers of Longhorn-focused and PDC-themed blogs (even “official” sites in Microsoft’s own PDC Web pages) can find leaks and juicy tidbits about the builds they will see for Longhorn. The same is true for Visual Studio, code-named Whidbey, and Microsoft’s database application, SQL Server, code-named Yukon.
Are these “organic” or company-enduced? (Much the same question can be asked about the GI letters-to-the-editor that flooded newspapers this past week.) Does it matter? (I say “yes.”)