Apple Christmas 2013 Ad

Apple’s 2013 Christmas ad: a story with a twist

Apple’s holiday ad via @gruber : https://t.co/ke7SqHKv9J #nicelyDone #promoForVideoRotateTools — Kathy E Gill (@kegill) December 17, 2013   I almost added #kleenex to that tweet. I probably should have. Without revealing the plot twist in the 90-second clip, I’ll simply say that I thought it was an effective reframing that makes the title, “Misunderstood,” resonate.

WestJet

Christmas cheer, Canadian (marketing) style

Canadian budget airline WestJet took the concept of Random Acts of Kindness to a new high this week. After setting up a Santa-cam in two Canadian airports, WestJet surprised 250 travellers with their requests when they landed in Calgary a few hours later. The dreaded baggage carousel was, instead, a pipeline from Santa, delivering wrapped packages down […]