User task analysis: does this starting page work for you?

The Washington Secretary of State has an application called MyVote which is a portal for registered voters to update address, find elected officials, and so forth. Scenario: You’ve just moved to Washington and want to register to vote. You’ve been given the MyVote link as your starting place to register to vote. You’ve not decided […]

LinkedIn Invitation

Dear LinkedIn: UI help desperately needed

Don’t ever get behind on your LinkedIn connection requests — erh, invitations — because the interface will rudely shove you away, screaming. (You’ll be screaming. Not your computer.) And it would take only a teeny tiny change to reduce a significant portion of the friction. The scenario You’ve received an invitation to connect from someone […]

Netflix logo

Dear Netflix: please make your UI easier to use

Netflix is now available in 41 countries and its subscriber base grew by approximately one-third from third quarter 2012 to third quarter 2013. It has demonstrated creative chops with House of Cards (first Emmy for an online-only TV show) and Orange is the New Black (highly acclaimed). But to add new customers — and retain its […]

Five Clicks To Get To A Download Is At Least Four Too Many

Listen up, marketing folks. Tell your developers you need bookmarkable URLs so that when a customer clicks on a link, she can go straight to the product. If it’s not in the functional spec, it’s not going to happen. Here’s a tale from Microsoft. I needed to install Microsoft Remote Desktop, so that was the […]