Upworthy Screen Capture

Upworthy headlines and copycats: just say no. Please.

Upworthy has infected traditional media. In January, the New Yorker explained: The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You: Positivity and arousal go a long way toward explaining the success of Web sites like Upworthy, which started in 2012 and is known for using headlines designed to make you laugh, […]