I’ve spent so much of my life the past 20 years doing digital stuff that I’ve neglected print. And now I’m tasked with designing a door hanger! Here’s everything you need to know about designing a door hanger. Let someone else learn from my research!
If you want more people to read your online stuff (who doesn’t?), you’ve got a needle in the haystack problem. Good headlines can turn that needle into a golden goose, bringing traffic in the short- and long-term. Here’s how to write great headlines that won’t make your readers feel like you’re all sizzle, no steak.* […]
These aren’t “how to’s” per se but they are each an example of effective interview skills on the part of the television expert: Sen. Elizabeth Warren on CNBC and author Dr. Reza Aslan on FOX. Why do I think they merit watching? 1. Both subjects are incredibly well-prepared. By this I mean that they know […]
We’ve started using the iPad to stream movies to the AppleTV so that we can watch them on the big screen. It’s one thing to stream a show we’ve bought from the iTunes store or a clip off YouTube. Those are very straightforward. But what about other (third party) video files?
If you have ever used a Google form for collecting information (maybe RSVPs to a party), you may have wished there was something RSS-like that would automatically alert you to the fact that you had a new submission. Good news! You can configure the spreadsheet associated with the Google form to do just that. This […]
One way to make it harder for bad guys to access your online accounts is to require more than a username and password to access an account. Google uses a two-step verification process tied to account credentials and your mobile phone. So does Facebook. And as Alex Howard points out, security has always been important […]