William Gibson On Reading

In response to a question from the audience at the first public reading from Zero History, William Gibson (@greatdismal) riffed on the importance of reading:

Q: Tomorrow is the first day of high school around here, and I’ll be teaching 14-and 15-year olds language arts. I was just wondering [what] you would say to young people about the importance of reading…

A: Oh, dear. [Audience laughter.] Well, it’s difficult. That’s a good question, a tough question. It’s … such a huge thing for me, that it’s really a stretch for me to imagine its opposite. And that makes it difficult for me.

Think kids. These black marks on this white paper? It’ll make you have really intense CG-like experiences [audience laughter] in your head. But only when you’ve learned to interpret them within an extremely rigid and complicated [set of] rules. And you’ll then have to be introduced into the cultural nature of enjoying this ancient but vivid platform which I’m hoping you will take up and cherish. [Audience laughter & applause.]

Spoken with a trace, a hint, of the southern accent that marks the home of his youth and appropriate inflection that a written account misses. Entirely!

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Calling BS. Period.

Positioning himself somewhat as a “curmudgeon,” Scott Berkun launched a one-man attack on puffery of all kinds in his Social Media Club Seattle talk Tuesday evening, How to call BS on a social media guru.

The talk title — intentionally provocative — suggested Berkun would zero in on inflated social media egos. Instead, Berkun gave a creative, compelling and humorous call for critical thinking skills. Without using that phrase, of course, which I think is probably the kiss of death in advance copy.

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Facebook and Privacy Tools

Yesterday it felt to me like rabbits were at work and their progeny was Facebook privacy apps. Four crossed my screen within a space of hours: Privacy Check, ProfileWatch.orgReclaimPrivacy.org and SaveFace. The first three are useful in helping identify the types of Facebook information that have made it to the public web, but they aren’t helpful in the shades-of-gray publicness that comes from tweaking “friends of friends” and “friends and networks” settings. The fourth is a giant reset button. Here’s what I found out about each.

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Johnson & Johnson Under Fire For Recalls

According to Advertising Age, parents are turning to social media networks to lash out at Johnson & Johnson for the third product recall from its McNeil Consumer Healthcare division in less than nine months. (I found additional instances of J&J product recalls related to quality when I checked the J&J website.)

Why does it look like J&J has decided that the best way to deal with customers is to tell them the least amount possible? And why didn’t AdAge link to the Facebook group it references in its article?

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