AdAge sparked a flurry on Twitter Monday with a juicy essay, RIP, the Press Release (1906-2010) — and Long Live the Tweet, by @SimonDumenco. The flurry featured a lot of straight retweets, a few “huhs?” and at least three rebuttals. Mine was one of them:
:: Followup : PR In The Age Of Twitter :: Update: Ragan Communications Has Republished This Essay Dear @SimonDumenco: What a great whoosh of hot air to jumpstart this cool, gray, damp Seattle Monday! [The] news media has a nifty new way of “reporting” entertainment news: regurgitating celebrity tweets. It wasn’t that long ago that […]
12:25 pm – update In Comments I’m not a musician, but Talenthouse.com found my University webform and used it to send me an email asking me to audition for the Vienna Symphony Orchestra.This unsolicited “email” serves as a reminder about mass-mailing in an age of niche markets.
More on the #AmazonFail fiasco from the weekend. Andrea James (Seattle) quotes Amazon spokesman Drew Herdener: “This is an embarrassing and ham-fisted cataloging error…”
I’ve just re-read the NYT scathing expose of the massive PR machine that is the Bush/Rumsfeld Pentagon, and I’m struck (yet again) at how far removed today’s TV news organizations seem to be from what I believe to be core journalistic ethics: transparency and the absolute avoidance of the appearance of conflict of interest. I […]
The four corporate reps provided very diverse examples of how major organizations are integrating new media into their corporate communication strategies. Nancy Blanton, Port of Seattle, explained some of the process behind the Port’s new website design (yeah! personas!). The focus shifted from the organization to its audiences. One result is a real-time flight info […]