NBC Sports #Fail

I know, that’s a provocative headline. (And Olympics fans are probably laughing.) I’m am regularly driven insane by email marketing that is written by people who remain clueless, even though by Internet standards this industry is incredibly mature. An email featuring NBC Sports just happened to be my tipping point. NBC Sports fail is related to […]

Can a Coupon Live Inside a Cellphone?

Well, yeah, it can. That’s a “doh.” The NYT’s headline writer asks this question to promo a short article in Sunday’s business section … as though this were something novel. Or hard to do. It’s neither and is common in Japan. In 2006 about 6-in-10 mobile customers in Japan used mobile coupons more than once […]

Blacklist This Marketing Firm

I’m being spammed. I know it’s probably gauche to be POed or annoyed at spam as 2007 comes to a close, but I am. The firm? Health Care Audio Info. HealthCareAudioInfois a marketing and information company representing more than 120 print and online publications, teleconferences and audio learning products for in health care, law and […]