Apple Christmas 2013 Ad

Apple’s 2013 Christmas ad: a story with a twist

Apple’s holiday ad via @gruber : https://t.co/ke7SqHKv9J #nicelyDone #promoForVideoRotateTools — Kathy E Gill (@kegill) December 17, 2013   I almost added #kleenex to that tweet. I probably should have. Without revealing the plot twist in the 90-second clip, I’ll simply say that I thought it was an effective reframing that makes the title, “Misunderstood,” resonate.

Stanford iTunesU class adds interaction

Digital communications technologies disrupt information industries. That’s Craigslist siphoning off newspaper classified ads. It’s Hulu helping 20 somethings cut the cord. It’s Pandora (or Spotify, if you wish) facilitating micro-radio stations. One of the largest information industries in the country, higher ed, has had its hands full with state budget cuts; digital tech has not […]

My Life With Apple

In 1984, I convinced my about-to-be (then) husband not to buy a Macintosh ($2,495/$5,440 in 2011 $). It wasn’t just because it was expensive. It wasn’t interoperable, you see, and the dairy cooperative we worked for was an IBM shop. Mainframes and IBM PCs (not clones) didn’t talk to Macs. Heck, Microsoft Word wasn’t around […]