Apple’s 2013 Christmas ad: a story with a twist

Apple Christmas 2013 Ad
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I almost added #kleenex to that tweet. I probably should have.

Without revealing the plot twist in the 90-second clip, I’ll simply say that I thought it was an effective reframing that makes the title, “Misunderstood,” resonate.

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Stanford iTunesU class adds interaction

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Digital communications technologies disrupt information industries. That’s Craigslist siphoning off newspaper classified ads. It’s Hulu helping 20 somethings cut the cord. It’s Pandora (or Spotify, if you wish) facilitating micro-radio stations.

One of the largest information industries in the country, higher ed, has had its hands full with state budget cuts; digital tech has not decimated the bottom line. (Yet.)
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My Life With Apple

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Steve Jobs and Laurene Powell Jobs

Steve Jobs and Laurene Powell Jobs, 2011 by Lea Suzuki

In 1984, I convinced my about-to-be (then) husband not to buy a Macintosh ($2,495/$5,440 in 2011 $). It wasn’t just because it was expensive. It wasn’t interoperable, you see, and the dairy cooperative we worked for was an IBM shop. Mainframes and IBM PCs (not clones) didn’t talk to Macs. Heck, Microsoft Word wasn’t around yet!

Instead, we bought an Epson cp/m machine with 5 1/4″ floppies, a green screen and a great software bundle (Peachtree). And a dot-matrix printer, of course. I can’t imagine that it was interoperable either, but it was less expensive. And it was the gateway drug to the life I lead today. Continue reading