Tips for designing a campaign door hanger
Sep19

Tips for designing a campaign door hanger

I’ve spent so much of my life the past 20 years doing digital stuff that I’ve neglected print. And now I’m tasked with designing a door hanger! Here’s everything you need to know about designing a door hanger. Let someone else learn from my research! Decisions, decisions Size: there is no “standard” size for door hangers. Dimensions seem to vary by printing company, so check with your printer before...

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How do you make headlines click friendly (and avoid link bait)?
Aug14

How do you make headlines click friendly (and avoid link bait)?

If you want more people to read your online stuff (who doesn’t?), you’ve got a needle in the haystack problem. Good headlines can turn that needle into a golden goose, bringing traffic in the short- and long-term. Here’s how to write great headlines that won’t make your readers feel like you’re all sizzle, no steak.* You Suck at Headlines (and So Do I), So How Do You Fix That? (via Repost) If your...

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Doing Cable News Interviews Well
Jul28

Doing Cable News Interviews Well

These aren’t “how to’s” per se but they are each an example of effective interview skills on the part of the television expert: Sen. Elizabeth Warren on CNBC and author Dr. Reza Aslan on FOX. Why do I think they merit watching? 1. Both subjects are incredibly well-prepared. By this I mean that they know their topics upside-down and inside-out. They are intimately familiar with facts and nuances. They are, in a...

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Buy A TV or Computer Monitor?
Jun11

Buy A TV or Computer Monitor?

Mike wants a Big Monitor to hook up to his laptop docking station. The question is this: buy a HDTV or a computer monitor? There is no comparison when it comes to cost — the TV monitor is lot less moola. Why? To answer that, I brushed off my search skills. I know we need to think about screen resolution and refresh rate — but what else? From a UK ecommerce site: When deciding between a standard PC monitor and an HDTV, you...

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Easily Transfer Third Party Movies To Your iPad
Apr01

Easily Transfer Third Party Movies To Your iPad

We’ve started using the iPad to stream movies to the AppleTV so that we can watch them on the big screen. It’s one thing to stream a show we’ve bought from the iTunes store or a clip off YouTube. Those are very straightforward. But what about other (third party) video files? (1) If you have a DropBox account (and time),  you can upload the video file (acceptable file types without additional software: .m4v, .mp4, and...

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