I’ve spent so much of my life the past 20 years doing digital stuff that I’ve neglected print. And now I’m tasked with designing a door hanger!
Here’s everything you need to know about designing a door hanger. Let someone else learn from my research!
If you want more people to read your online stuff (who doesn’t?), you’ve got a needle in the haystack problem. Good headlines can turn that needle into a golden goose, bringing traffic in the short- and long-term. Here’s how to write great headlines that won’t make your readers feel like you’re all sizzle, no steak.*
These aren’t “how to’s” per se but they are each an example of effective interview skills on the part of the television expert: Sen. Elizabeth Warren on CNBC and author Dr. Reza Aslan on FOX.
Why do I think they merit watching?
1. Both subjects are incredibly well-prepared.
By this I mean that they know their topics upside-down and inside-out. They are intimately familiar with facts and nuances. They are, in a phrase, subject matter experts, but SMEs who can speak in lay terms.